Our Brand Overview
Founded in 1919, Junior Achievement began with a simple idea: give students hands-on experience that connects classroom learning to real-world opportunities, and it has been transforming lives ever since.
Today, Junior Achievement is a global non-profit organization empowering young people to take charge of their future. JA equips students with the knowledge, skills, and confidence to succeed in work, financial life, and entrepreneurship. Through interactive programs, mentorship, and real-world simulations, JA connects classroom learning with practical experience, especially benefiting under served communities. Its initiatives foster curiosity, critical thinking, and leadership, helping students navigate change, make informed decisions, and pursue meaningful goals.
Our History
New Logo
Logo Development
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Our Brand Extensions
PRODUCTS
PRO-1 / Access Kits
PRO-2 / Achievement Planners
PRO-3 / Micro Lessons App
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Environments
ENV-1 / Tech Access Labs
ENV-2 / Interactive Centers
ENV-3 / Support Spaces
Services
SER-1 / Mentorship Network
SER-2 / Family Consultations
SER-3 / Budget Coaching
Experiences
SER-1 / Community Connects
SER-2 / Compassion Quests
SER-3 /Smart Choices Sprint
Education
EDU-1 / Smart Finances Lab
EDU-2 / Life Skills Lab
EDU-3 / Balanced Study Modules
EDU-4 / Speak and Lead Labs
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Co-Branding
ENV-1 / Achieve + Google
ENV-2 /Achieve + Headspace
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Extension Information
PRODUCT / PRO-1
Access Kits
Essential school supplies packaged to give every student equal access.
Description
​Achievement Access Kits provide students with simple, reliable materials like pencils, erasers, sticky notes, index cards, and basic planners. These kits remove barriers by giving every young person the tools they need for schoolwork, workshops, or life-skill programs. They create a sense of readiness and support while reinforcing the idea that small tools can make a big difference in daily success.
Mission Focus
Achievement Access Kits reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of, ensuring all students start with the materials they need to participate fully and feel prepared.
Similarities
School supply drives, classroom starter packs, basic stationery kits
Differentiator
Unlike generic supply bundles, these kits are curated to support life-skill programs, study modules, and project-based experiences. They integrate smoothly within the brand-universe and help maintain consistency across workshops and youth environments.
PRODUCT / PRO-2
Achievement Planners
Planners that help students set and follow goals while encouraging consistency and reflection.
Description
The Achievement Planner guides youth in setting goals, tracking progress, and reflecting on growth. With motivational prompts, monthly challenges, and a structured layout, it encourages self-awareness, planning, and celebrating achievements. It pairs seamlessly with other Achievement tools, turning intentions into meaningful daily actions.
Mission Focus
Achievement Planners reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them a space to plan, reflect, and take action toward futures they’re proud of.
Similarities
Passion Planner, Panda Planner, Erin Condren, LifePlanner, Bullet Journals
Differentiator
Unlike standard planners or digital apps, it combines confidence-building prompts with goal tracking, making reflection and action tangible.
PRODUCT / PRO-3
Micro Lessons App
A simple mobile app delivering short, practical lessons for daily skills and encouragement.
Description
The Achievement Micro-Lessons App gives youth access to short, manageable lessons on study habits, budgeting, life skills, stress management, and confidence-building. Lessons take about five minutes and include quick tips, reflections, and optional worksheets. The app supports students at their own pace, making learning accessible in small, manageable pieces they can use in real time.
Mission Focus
The Micro Lessons App reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by providing accessible digital guidance that strengthens independence and everyday readiness.
Similarities
Smiling Mind, Quizlet, Lumosity
Differentiator
Unlike generic micro-learning apps, this platform ties directly to the brand’s workshops, card decks, and classroom modules. It reinforces core life skills through a single, cohesive digital environment designed specifically for youth.
ENVIRONMENT /ENV-1
Tech Access Labs
Safe, supervised spaces where youth access technology, devices, and the internet for learning.
Description
Tech Access Labs provide students with hands-on access to computers, tablets, and high-speed internet in a safe, supportive environment. Youth can complete schoolwork, explore educational resources, practice digital skills, or work on personal projects. Unlike formal lessons, these labs focus on access and opportunity, giving students the tools they need to navigate technology independently while building confidence in digital environments.
Mission Focus
Tech Access Labs reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them reliable access to technology and the internet, helping them explore, create, and learn independently.
Similarities
Community digital literacy centers, device training workshops, school tech labs
Differentiator
Unlike traditional computer labs, Tech Access Labs provide flexible, self-directed access combined with a safe, supervised environment. They complement other skill-building and project-based programs by giving students the resources to apply what they learn digitally.
ENVIRONMENT / ENV-2
Interactive Centers
Physical Spaces.....
Description
Achievement Interactive Centers are physical spaces where youth engage in hands-on activities, collaborative projects, and skill-building exercises beyond academics. These centers encourage curiosity, problem-solving, and confidence, providing an inspiring environment for exploration and discovery.
Mission Focus
Achievement Interactive Centers reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by providing immersive, hands-on experiences that allow youth to explore, learn, and grow.
Similarities
Maker spaces, science discovery centers, learning labs
Differentiator
Unlike traditional classrooms or academic labs, these centers focus on interactive exploration, creativity, and practical skills for personal growth, connecting physical learning with broader Achievement programs.
ENVIRONMENT /ENV-3
Support Spaces
Safe, welcoming spaces where youth can be themselves and support one another.
Description
Support Spaces are safe, welcoming areas set up in familiar community locations like libraries, schools, and parks. These spaces give youth a place to relax, be themselves, and connect with peers in a supportive, judgment-free environment. Designed for all young people, especially those who may feel overlooked, they provide a steady sense of belonging and encouragement, no matter their background or resources.
Mission Focus
Support Spaces reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by providing safe, steady environments where young people can find belonging, build confidence together, and feel supported.
Similarities
Community teen lounges, library quiet rooms, YMCA recreational spaces
Differentiator
Unlike typical community spaces focused on study or recreation, Achievement Corners are designed specifically for emotional wellbeing and peer connection. They prioritize belonging over programming, making them accessible and meaningful for youth who often feel unseen or unsure of where they fit.
SERVICES / SER-1
Mentorship Network
A flexible mentorship program connecting students with peers and professionals for guidance and growth.
Description
The Achievement Mentorship Network provides youth with guidance through professional mentors, peer mentors, and goal-focused consultations. Accessible online or in person, it offers coaching, career insight, and structured support, fostering confidence and belonging.
Mission Focus
The Achievement Mentorship Network reinforces our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by connecting them with mentors and peers who provide guidance, insight, and support to help them.
Similarities
Big Brothers Big Sisters of America, LinkedIn Career Mentorship, Khan Academy Coaching
Differentiator
Unlike programs focused only on academics or career prep, this network blends professional mentorship, peer support, and personalized guidance for a holistic, community-centered growth experience.
SERVICES / SER-2
Family Consultations
Guided sessions helping families learn to set goals, communicate effectively, and grow together with their children.
Description
Family Achievement Consultations connect families with community mentors or counselors to teach goal-setting, emotional communication, and collaborative growth. These sessions strengthen family bonds, build collective confidence, and provide practical strategies for supporting each member’s personal growth and development.
Mission Focus
Achievement Family Consultations reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by providing families with guidance and tools to foster supportive, structured environments that promote growth, independence, and resilience.
Similarities
School counseling family sessions, parent-teen workshops, family coaching programs
Differentiator
Unlike traditional counseling that focuses only on youth, Family Consultations actively involve families, providing actionable strategies and support systems. They complement other programs by creating consistent home environments that reinforce the skills youth learn in workshops and labs.
SERVICES / SER-3
Budget Assistance
Short, one-on-one coaching sessions that teach teens simple budgeting and everyday money choices.
Description
Budget Coaching for Beginners offers short, personalized sessions where students meet one-on-one with a budgeting coach. Together, they review expenses, separate needs from wants, and create a simple weekly spending plan that feels manageable. The sessions stay calm, supportive, and clear, helping youth understand money without pressure or confusion. Students leave with practical tools they can use immediately—building independence, confidence, and smarter habits around everyday spending.
Mission Focus
Budget Assistance reinforces our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them accessible financial guidance that strengthens independence and everyday decision-making.
Similarities
School financial counseling, youth money coaching, budgeting workshops
Differentiator
Unlike typical financial counseling, this coaching is teen-friendly, bite-sized, and extremely accessible, focusing on small, realistic steps instead of complex long-term planning. Sessions are designed to lower anxiety, build confidence, and make budgeting feel simple and doable.
EXPERIENCES / EXPE-1
Community Connects
Youth engage in community service projects that connect to their skills, interests, and goals.
Description
Community Connects allows students to contribute to their communities through activities like restoring parks, painting murals, assisting local organizations, or other projects aligned with their interests. Youth build teamwork, problem-solving, and resilience while seeing the tangible impact of their efforts. This hands-on learning experience fosters personal growth, pride, and a sense of purpose.
Mission Focus
Achievement’s Community Connects reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by offering practical, interest-driven opportunities to make a meaningful difference while developing social, emotional, and civic competencies.
Similarities
Habitat for Humanity youth programs, YouthBuild programs, community garden initiatives, service-learning community projects
Differentiator
Unlike standard volunteer programs, this experience aligns opportunities with students’ personal interests while connecting growth, reflection, and tangible outcomes. Youth gain confidence, teamwork skills, and civic awareness in a way that feels relevant, meaningful, and motivating.
EXPERIENCES / EXPE-2
Compassion Quests
Missions encouraging small acts of kindness and connection among youth.
Description
Compassion Quests invite students to complete activities focused on empathy, kindness, and community connection. Challenges are designed to emphasize personal reflection, relationship-building, and the impact of small, meaningful actions rather than competition. Participants strengthen emotional awareness while fostering a more compassionate school and community culture.
Mission Focus
Achievement’s Compassion Quests reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by encouraging acts of kindness and empathy that build emotional awareness, connection, and self-confidence.
Similarities
Random Acts of Kindness Foundation, Character Counts!, Operation Smile Youth Programs, Empatico
Differentiator
Unlike competitive challenges, these focus on collaboration, personal reflection, and emotional growth, making kindness and connection the central goal rather than winning.
EXPERIENCES / EXPE-3
Smart Choices Sprint
A hands-on challenge where youth practice smart spending through real-life problem solving.
Description
Smart Choices Sprint is an interactive experience where students work in small groups to solve everyday financial scenarios such as planning a week’s budget, handling unexpected costs, or comparing spending choices. The challenge mixes creativity with real-life decision-making, helping youth understand how money choices shape their confidence and independence. It encourages teamwork, calm problem solving, and practical thinking they can carry into their daily lives.
Mission Focus
Smart Choices Sprint reinforces our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them real-world financial practice that builds independence and smart decision-making.
Similarities
Junior budgeting simulations, classroom financial games, youth money workshops
Differentiator
Unlike typical budgeting lessons that feel rigid or theoretical, this challenge uses real scenarios and teamwork to make spending decisions relatable and empowering. It focuses on confidence and life readiness, not just numbers.
EDUCATION / EDU-1
Smart Finances Lab
Interactive lessons where youth practice everyday financial decisions in simple, real-life scenarios. This can be paired together with the Smart Choices Sprint.
Description
The Smart Finances Lab teaches youth how to manage everyday money choices through hands-on, relatable activities. Students work through small scenarios like comparing prices, planning a simple budget, splitting costs, or handling unexpected expenses. These lessons keep math calm and approachable, focusing on confidence, clarity, and real-life usefulness rather than academic pressure. By connecting decisions to daily situations, the Lab helps youth understand how small financial choices can build independence and stability.
Mission Focus
The Smart Finances Lab reinforces our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them practical financial experience they can apply in everyday life, so they don’t feel confused in the future.
Similarities
Classroom budgeting games, youth finance lessons, basic math activities
Differentiator
Unlike traditional math or finance lessons, this Lab uses simple, real-life tasks to remove pressure and build confidence. It centers around emotional readiness and practical understanding, not speed or academic performance.
EDUCATION / EDU-2
Life Skills Lab
Simple, practical lessons that help youth build confidence in everyday tasks and responsibilities.
Description
Life Skills Lab teaches practical routines that help youth feel capable in both personal and home settings. Students learn everyday essentials—like planning tasks, organizing spaces, reading simple forms, cooking basic meals, and managing small responsibilities. The approach stays calm, hands-on, and supportive, giving young people confidence in managing daily life without feeling overwhelmed.
Mission Focus
Life Skills Lab reinforces our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them practical tools and steady, approachable guidance for managing both personal routines and everyday living tasks.
Similarities
4-H Life Skills Programs, Boys & Girls Clubs, homeroom guidance lessons, home economics class, youth responsibility workshops
Differentiator
Unlike programs that separate life organization from household skills, the Life Skills Lab integrates both in a gentle, approachable format. It emphasizes emotional comfort, clarity, and real-world usability, supporting youth who need steady, confidence-building guidance in all parts of daily life.
EDUCATION / EDU-3
Balance Life Modules
Interactive modules teaching students practical strategies for managing school stress and pacing work.
Description
Balance Life Modules give students practical strategies for handling school pressure and staying balanced. Each module focuses on skills like pacing work, breaking tasks into manageable steps, managing test anxiety, and taking mindful breaks. Delivered in workshops or online sessions, students learn to understand stress triggers, build confidence, and improve focus—helping them approach school with calm and resilience.
Mission Focus
Balance Life Modules reinforce our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them practical tools to manage academic pressure and maintain well-being, ensuring they can navigate challenges without feeling overwhelmed.
Similarities
School counseling programs, high school advisory lessons, mindfulness apps for students
Differentiator
Unlike generic apps or one-time workshops, these modules are interactive, structured, and integrated into students’ environments. They focus on both stress management and study skills, complementing other life skills programs in the brand-universe.
ENVIRONMENT /ENV-1
Speak & Lead Lab
Quick, low-pressure activities that build confidence in speaking, teamwork, and everyday leadership.
Description
Speak and Lead Lab gives youth simple, low-pressure practice in speaking, teamwork, and taking initiative. Through quick games and brief group challenges, students build confidence, learn to express ideas clearly, and try out small leadership roles in a supportive environment.
Mission Focus
Speak and Lead Lab reinforces our mission of equipping today’s youth with skills, confidence, and purpose so they can navigate change and create futures they’re proud of by giving them accessible ways to practice communication, initiative, and supportive teamwork.
Similarities
School leadership clubs, intro public speaking workshops, team-building activities, peer communication lessons
Differentiator
Unlike formal speech classes or some high-pressure leadership programs, Speak & Lead Lab uses quick, playful exercises that ease youth into speaking and teamwork. It focuses on comfort, small wins, and confidence building—not performance or competition.